Ground Cover Supplement : GC Supplement - New farm products and services
GROUND COVER NEW FARM PRODUCTS & SERVICES 8 EXPORT OPPORTUNITIES between noodle quality and flour traits. However, new information on the relationship between noodle firmness and specific protein fractions was gained, which has significant potential in relation to wheat breeding and the management of wheat segregations for noodle manufacture. Certain wheat varieties proved to produce flour with characteristics best suited to noodle production and this information is being fed back to wheat breeders. However, before growers focus on varietal production for the noodle market they must work with their wheat marketers. Too much of one variety could flood the market, reducing flexibility and responsiveness to changing market requirements. Another reason for growers and marketers to work closely together is to ensure growers capitalise on this potentially lucrative market. Because Taiwan is relatively close to Australia, shipping costs are reduced compared with export to Africa and the Middle East. In addition, Taiwan is used to purchasing premium quality wheat for high-end products. The combination of these factors is estimated to equate to a significant premium for wheat sold to this market, which can be in the region of $30 a tonne depending on shipping costs. Although establishing new information about the characteristics of certain wheats in relation to noodle production has been valuable, it was the project's ability to expose the Taiwanese market to Australian wheat and to demonstrate Australia's willingness to work with customers to meet their specific needs that were considered to be the greatest beneficial outcomes from this research investment. A parallel project is currently being explored with Chinese noodle manufactures. Again, the Chinese have specific requirements for colour and texture in their noodles and these vary between regions. While China is the world's biggest consumer of wheat, it is also the biggest producer. However, opportunities to supply wheat with the characteristics to meet the growing demand for high-quality noodles is unlikely to be met by Chinese production in the coming years. Australia has a good reputation for delivering parcels of grain of a specific quality and this reputation needs to be sustained and developed. Japan, already an important market for Australian wheat and barley, is leading the world in terms of demand for product traceability and quality assurance. It is anticipated that, in time, these demands will be replicated across most Asian markets and all exporters of Australian grain will need to meet these high standards. While Asian noodle markets have been the focus of research to date, new work is looking at the more challenging Asian bread-making market. It is suggested that opportunities for the identification of specific wheat/flour characteristics for Asian cake and biscuit production also exist. The GRDC and BRI Research are research not marketing organisations, but by facilitating this direct approach, evidence-based market information is developed that can be capitalised on by Australian grain growers and marketers. □ GRDC Research Code BRI00033 More information: Dr Ken Quail, director of grain products, BRI Research Pty Ltd, 02 9888 9600, firstname.lastname@example.org TABLE 2 VARIATION IN WHEAT QUALITY REQUIREMENTS BETWEEN MARKETS White salted noodles Yellow alkaline noodles Market JAPAN SOUTH-EAST ASIA JAPAN Protein content 9.5 -- 10.5% 10.5% > 13% Grain hardness Soft Hard Hard Starch swelling High Medium Medium Falling number High High High Source: Wheat Products Guide, GRDC, BRI, AWB TABLE 1 THE PRODUCTION OF NOODLES IS A MAJOR USE OF WHEAT IN IMPORTANT AUSTRALIAN EXPORT MARKETS IN ASIA Market Total wheat imports (MT)1 Australian wheat exports (MT)1 Percentage of all wheat used for noodles (%) China 3.6 million 627,000 45 Japan 5.5 million 1.1 million 33 Korea 3.6 million 990,000 49 Indonesia 4.3 million 2.5 million 60 Taiwan 1.0 million 120,000 50 Malaysia 2.2 million 731,000 50 1 Based on a five-year average Source: ABARE By working with leading food manufacturers in target markets BRI Research is able to expose potential customers to the qualities of Australian grain products and match grains to their specific quality requirements. In Taiwan they have had significant success with noodle manufacturers.
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